Whenever you perform a technical SEO audit, you’ll always have tons to fix. The important thing is to get your priorities straight first. Luckily, Ahrefs’ Site Audit gives you a predefined priority rating for each issue.
Best free technical SEO tools
It’s the same reason SEO “best practices” are so often inconsistent. It changes its algorithm almost daily, and it rarely tells us why or how it did so. You can then export pages with little to no content and identify page-level action items on how to fix each one. Speaking of content…your pages aren’t going to get any respect in the SERP (Search Engine Results Page) if they’re thin. Panda, a 2011 Google algorithm update that cracked down on sites with thin content, made sure of that.
They show how poplar your website is, whether people are linking to it and from which websites, is it trustworthy etc. Back in the day, meta descriptions were a very important SEO tool. Still, make sure to include nice description as they will impact conversion rate. At the same time, your images also need to be optimized as this will give them a chance of ranking within Google image search.
Organic traffic refers to interactions with users who land on your site through unpaid search engine results (as opposed to sponsored content). High organic traffic BHS Links indicates you’re bringing in and engaging users with targeted interests, which grows your site’s credibility. Google often modifies its search algorithm through routine updates, which usually focus on limiting spam, vetting content quality, and addressing other SEO concerns. Google PageSpeed Insights is a tool that works in tandem with the Chrome User Experience Report.
Site audit tools
- You will want to keep an eye out for pages that have too few links going to them or too many links going out.
- The free version can also find broken links and redirects so that you can troubleshoot them right away.
- These foundational efforts build trust with both users and search engines.
- But, if your website features more than 100 pages, your audit could require more than 45 days.
It offers performance reports, your site’s indexing status, and insights into core web vitals like interactivity and loading performance. Use Google Search Console to perform an SEO audit and determine if you’re hitting target keywords. Remember to use structured data, which maintains a standardized format, to help Google crawl your site. Making it easier for search engines to find the pages on your site is very important to your SEO. A large part of that is internal linking, meaning when you’re creating new content, you should be linking to other pages on your site within that new piece of content.
TruSEO On-Page Analysis
We include it with your SEO package — and at no additional cost. A social audit investigates your presence on social media platforms. It looks at how many people on Facebook, LinkedIn, Instagram, Twitter, and Pinterest share, comment, and like your content. This audit also checks your website for social sharing buttons, which can encourage users to share your site. A few recommendations for increasing your site’s speed include compressing the images on your website, optimizing your HTML structure, and modifying your server configuration. In most cases, improvements to your site’s speed require your in-house or agency’s development team.